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George Barna

George Barna

Executive Director — American Culture and Faith Institute

George Barna has filled executive roles in politics, marketing, advertising, media development, research and ministry. He founded the Barna Research Group in 1984 (now The Barna Group) and helped it become a leading marketing research firm focused on the intersection of faith and culture before selling it in 2009. Through the Barna Group, George has served several hundred parachurch ministries, thousands of Christian churches, and many other non-profit and for-profit organizations as well as the U.S. military. He currently serves as the Executive Director of the American Culture and Faith Institute (a division of United in Purpose), and is President of Metaformation, a faith development organization. Barna has written more than 50 books, mostly addressing cultural trends, leadership, spiritual development, and church dynamics. They include New York Times bestsellers and several award-winning books. His works have been translated into more than a dozen foreign languages. He has sold more books based on survey research related to matters of faith than any author in American history. His work is frequently cited as an authoritative source by the media. Barna has been hailed as “the most quoted person in the Christian Church today” and has been named by various media as one of the nation’s most influential Christian leaders. After attending high school and college together, George and his wife Nancy married in 1978. They have three adopted daughters and one grandchild, live on the central California coast, and attend Mission Church in Ventura. He enjoys reading, music, rooting for the Yankees and Lakers, and relaxing on the beach.

SHOW MATERIALS

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Spiritual Progress and Regress of Gen Z

2026 American Worldview Inventory – Report #3 Examining the Recent Spiritual Progress and Regress of Gen Z Research from Dr. George Barna and the Cu...

Featured on: Thursday, May 14, 2026

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Raising Spiritual Champions: Nurturing Your Child's Heart, Mind and Soul

In Raising Spiritual Champions, renowned researcher and bestselling author George Barna reveals that who your child will be as an adult is essentially...

Featured on: Thursday, April 18, 2024

Helping Millennials Thrive: Practical Wisdom for a Generation in Crisis

Helping Millennials Thrive is a truly unique resource that identifies key challenges facing the Millennial Generation and offers practical wisdom for...

Featured on: Thursday, July 27, 2023

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Seven Cornerstones of a Biblical Worldview

American Worldview Inventory 2023 Release #2: Research Identifies the Best Starting Point for Developing a Biblical Worldview ible-driven Christia...

Featured on: Thursday, March 30, 2023

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Issues of Influence: The Economy is Hot; Religious Freedom and Environment Are Not

With midterm voting already in progress in some states and the Nov. 8 election just three weeks away, a new report from the Cultural Research Center a...

Featured on: Tuesday, November 1, 2022

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Current View of 'Traditional Moral Values' Excludes 'Biblical Morality'

SUBSCRIBE: GET THE LATEST CRC UPDATES Get key findings from America’s Values Study: A National Survey of Core Values in the United States 2022 by Geo...

Featured on: Tuesday, November 1, 2022

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Half of Pastors Have a Biblical Worldview

Subsequent to revealing that the American Worldview Inventory 2022 found just 37% of Christian pastors have a biblical worldview, the alarming finding...

Featured on: Wednesday, June 8, 2022

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Worldview Dilemma of Parents

Every adult has a worldview. That worldview is typically fully developed and operational before a person becomes a teenager. Few people would deny the...

Featured on: Monday, April 4, 2022

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By: Caron Manley

Millennial Relationships

Millennials are struggling to develop positive, lasting relationships.

Featured on: Monday, November 29, 2021

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By: Caron Manley

What Americans Find Attractive about Marxism

An alarming number of U.S. adults—especially younger Americans—are embracing key tenets of the Marxist worldview.

Featured on: Monday, November 29, 2021

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The National Religious Realignment: Identifying Dramatic Changes in Long-Term Faith Commitments

The dramatic erosion of shared Christian belief over the past 30 years is ushering in a number of rapid and radical changes in the relatively stable m...

Featured on: Tuesday, June 22, 2021

By: Cultural Research Center - Arizona Christian University

America's Thirst for Socialism Plummeting in Wake of Election

Cultural Research Center Post-Election Survey: America's Thirst for Socialism Plummeting in Wake of Election  Barna: Democrats' aggressive ma...

Featured on: Thursday, February 4, 2021

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Cultural Research Center Post-Election Survey: At a Glance

Although 2020 will likely be remembered as one of the most contentious presidential elections in American history, a new post-election survey shows st...

Featured on: Monday, January 18, 2021

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By: NEW STUDY: New Barna/CRC research reveals American—and Christian—views on salvation deeply flawed

Americans' Flawed Views on Salvation

New CRC findings reveal a majority of Americans identifying as Christians believe 'being and doing good' will earn them salvation—including nearly hal...

Featured on: Wednesday, August 12, 2020

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Barna: State of the Church, ChurchPulse Weekly

As Churches Navigate COVID-19, Barna & Gloo Introduce ChurchPulse Weekly In an effort to help serve the Church during this time of unprecedented...

Featured on: Wednesday, April 29, 2020

Viewpoints

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May 29, 2026
Penna Dexter

Stunning Reversal

Penna Dexter Two years ago, I complained that: “Radical transgender directives just keep coming from the executive branch of the federal government.” There’s been a stunning reversal. States fought ba...

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May 29, 2026
Kerby Anderson

TV Dinners to Smartphones

Kerby Anderson Columnist Bob Greene noticed a connection between TV Dinners and smartphones. In fact, he says the 1950s meal was a gateway drug for screen addiction. He believes that our zombie-like a...

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May 28, 2026
Kerby Anderson

Political Fantasy

Kerby Anderson A recent poll of Americans conducted by NewsGuard and YouGov is disturbing on its face. It is even more concerning the deeper you delve into the data. The topline comment is that a siza...

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Support the Safeguarding Women from Chemical Abortion Act
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Support the Safeguarding Women from Chemical Abortion Act

The abortion pill harms women and kills unborn children. Congress must act.

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Support the SAVE Act

SAVE Election Integrity with Voter ID.

FACE Act Repeal Act of 2025
January 12, 2026

FACE Act Repeal Act of 2025

Pro-lifers have been abused under the FACE Act for long enough.

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October 15, 2025

Contact Congress About the Prevent Government Shutdowns Act of 2025

Congress needs to get the job done, not run away from work.