In an age when many Christian denominations are shrinking and the demographics of the churchgoing public seem to get more dire by the day, pastor and author David Roseberry reveals the two-thousand-year-old secret weapon that conquered the first-century world: generosity. Citing the principal "meme" of the earliest Christians--"It is more blessed to give than to receive"--Roseberry demonstrates the power of unselfish giving to propel the message of Christ throughout a culture obsessed with "selfie theology." Giving Up: How Giving to God Renews Hearts, Changes Minds, and Empowers Ministry offers a fresh, thoroughly biblical, deeply theological alternative to the latest theories of discipleship and church growth. As Roseberry explains, "The Body of Christ is at its best and most powerful when it is at its most giving." If we want to win the world, we have to learn how to give up.