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AI and the Learning Curve

AI and the Learning Curve

October 23 - 2025
By: Jonathan Rosenthal and Neal Zuckerman - wsj.com - October 22, 2025
Wright’s Law is being rewritten, and leaders who don’t adapt to this new world will be replaced.

Artificial intelligence has accelerated this principle. It is rewriting Wright’s Law, which assumes that experience follows production: You make mistakes, learn from them and improve. AI makes it possible for experience to come before production. Simulation can happen millions of times before a single box is shipped. Experience scales almost instantly at no real cost. The learning curve doesn’t only steepen. It collapses.

That means knowledge that once took decades of human trial and error can emerge in weeks, days, even hours. In a supply chain, this is a profound shift. Decisions about capacity, warehouse space, routing, technology adoption and risk management can be modeled, tested and optimized in advance. The costs of imprecise planning shrink dramatically.

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