Carlos Hidalgo is a 25-year business veteran. Over the span of his career, Hidalgo has held corporate roles, started his own entrepreneurial ventures and served in two non-profits. After leading his first agency to two consecutive Inc 5000 awards, Hidalgo made the decision to leave and start his second company VisumCx, which works with clients from the Fortune 50 to start-ups on developing and implementing customer experience strategies. In addition to his various roles and business pursuits, Hidalgo is the author of Driving Demand, one of the Top 5 Marketing Books of all time according to Book Authority. Hidalgo also serves as a managing partner in a health care platform start-up and serves on the board on a tech start-up. Additionally, he has followed his wife’s lead in volunteering for Beauty For Ashes Uganda, an organization dedicated to the long-term sustainability and empowerment for single moms and widows in Uganda. Carlos and his wife Susanne have four grown children and have lived in Colorado Springs, CO since 2010.